Gift card deals grocery store
What profit do the stores make selling the gift card for another store, and why does that store allow a gift card to be sold at another location? What do they get out of the deal? The simple answer is: The store selling the gift cards gets added foot traffic, and the brands with gift cards that are being sold get more shelf space. Plus, there are third-party brokers who handle the gift card business and negotiate cuts of the sales for everyone. At a Target in downtown Los Angeles, John Jenkins and his daughter stood in front of one such display, talking about which option her friend might want for a gift.
But it wasn't always like this. Remember when, in order to get a gift certificate, you had to go to that particular store and some poor clerk would fill it out by hand?
Shelley Hunter, a former product analyst who now writes for giftcards. It was basically a fraud-prevention measure.
So, how did their different cards end up in a gift card mall like the one John Jenkins was so fond of at Target? A third-party broker.
Grocery Stores That Sell $ Giftcards - Doctor Of Credit
Teri Llach, chief marketing officer at Blackhawk, said the business took off about 15 years ago and now their business takes care of the whole process. Related Gift card fraud could ruin your holiday 7 tips to prevent a gift card nightmare. Brands pay Blackhawk to get in the gift card mall and Blackhawk passes some of that money onto the stores that host the mall.
Blackhawk also acts as the go-between for the brands and the retailers on what to include or not. It makes money for all involved, with just the slightest bit of aisle space. As a nonprofit news organization, what matters to us is the same thing that matters to you: Become a Marketplace Investor today — in whatever amount is right for you — and keep public service journalism strong.
Get notified of deals like this in the future. Add Deal Alert for this Item. Popular Deal. Stop and Shop: Prints out on your receipt. It doesn't show up until after you drop it in the slot and "continue". I nearly had heart attack - Could be regional.. I don't know!
Check your circular at the link.
Rules and Fees Make These Cards a Poor Choice of Gift
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Why do grocery stores sell gift cards to other places?
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